Report: Google Prepping $99 Nexus 7 Table

Google Nexus 7

With Christmas just days away, the tablet wars are still in full swing as shoppers snag devices like the iPad, Kindle Fire, Nexus 7, or Microsoft Surface. While all of these devices offer rich user experiences, final decisions often boil down to price sensitivity. A report out of Taiwan indicates that Google is planning to further disrupt the tablet market by introducing a $99 version of its Android tablet next year.

The Nexus 7 has been widely praised as the best tablet next to the iPad, thanks to its $199-$299 price tag. However, according to Taiwan’s Digitimes, Google is hoping to open the flood gates to higher user adoption by releasing a cheaper Nexus 7 tablet that will be priced between $99 to $149 some time next year. The reportclaims that Google and Asus are working with touch-screen maker Shenzhen O-Film Tech to introduce the cheaper Nexus 7 using glass-film-film (GFF) technology that will also help to make the device thinner.

A significantly cheaper, high-quality tablet like the Nexus 7 $254.99 at Amazon could be the next frontier for capturing tablet consumers if recent reviews of the competition are any indication. The iPad mini is popular, but consumers aren’t too enthused by its non-Retina display and heftier, $329 starting price.

The report claims that Google’s cheaper Nexus 7 will first target emerging markets, with initial shipments in the range of 500,000-600,000 units. The new model is reportedly scheduled to ship some time in the first or second quarter of 2013.

For more, see PCMag’s review of the Nexus 7 and the slideshow below.

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