Bye bye #Google, hello #Alphabet

Letters spell the word ''Alphabet'' as they are seen on a computer screen with a Google search page in this photo illustration taken in Paris, France, August 11, 2015.   REUTERS/Pascal Rossignol

After U.S. markets closed on Friday, Alphabet replaced Google as the publicly traded company that will house Google’s search and Web advertising businesses, maps, YouTube and its “moonshot” ventures such as driverless cars.

Google’s class A shares (GOOGL.O) and class C shares (GOOG.O) will automatically convert into the same number of Alphabet class A shares and class C shares and start trading on the Nasdaq from Monday. The ticker symbols will not change.

The structural overhaul, announced in August, is intended to separate the company’s core businesses from ventures such as the driverless cars, glucose-monitoring contact lenses and Internet-connected high-altitude balloons.

Google’s Sidewalk Labs, a company dedicated to coming up with technologies to improve urban city infrastructure such as a free WiFi programme, will also be a part of the Alphabet business.

The core businesses will be called Google and operate as a wholly-owned subsidiary of Alphabet. Sundar Pichai will head Google.

Alphabet will be run by Google co-founder Larry Page and each of its businesses will have its own chief executive.

Starting from the company’s fourth quarter in January, Alphabet will have two reporting units – Google and all other Alphabet businesses taken as a whole.

Investors have cheered the move, saying it will give them greater visibility into the financial performance of Google’s highly profitable core businesses.

Alphabet’s businesses will also include connected home products maker Nest, venture capital arm Google Ventures, and Google Capital, which invests in larger tech companies.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s